Forbes -
9 Oct 2015 21:46
Global consumer processed goods behemoth Unilever has extended its drive into the premium category by acquiring premium Italian ice cream brand Grom. The move pushes Unilever deeper into the high-value, high margin strategy which so far had centered around the company's personal care products business. The Grom acquisition adds additional firepower to Unilever's Refreshments segment, which benefited from the acquisition of premium gelato brand Talenti last year. The company did not disclose the ...
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